List segmentation can occur at most any point, both in aggregating and compiling data records as well as during and after contact established during a campaign.In my early years we did not have the benefit of PC's, so we manually vetted records based on a cursory eyeball decision as to their likihood to produce a profitable result.

Michael,I understand your dillemma and wanted to share with you what we do, with the hopes that it's helpful food for thought.We take our overall list and segment it into two main categories: 1) The properties we are most excited about (usually defined by neighborhood) and 2) The properties we are excited about, but less so.

In MC you can segment your list in all sorts of ways.

A LOT of times it depends upon which segment of the market do you work on ?

I'm not going to say "no contractor posts on BP" due to bad experiences with a certain percentage of the segment.

I would want to know your direct mail system from your sales copies, tracking campaigns, tracking results, list segmentation, etc.

Whether you are going to mail to them or not, you can compare different segments/zip codes to one another in your market research.

If so, have you had any luck with using the map function to segment by street parameters within a zip?

It's hard to stand out.There are some owner-occupied segments with people who share motivating factors for selling their home.Seniors with Long-time Ownership: often ready to downsize or transition to assistance.Homeowners with Low Financial Stability Scores (FSS): Struggling financially and likely ready to cash in on their asset.Both these categories have additional advantages in that they probably don’t haven’t been updated and may have deferred maintenance.

I suggest you use the mail > call > knock technique and build campaign(s) around a sequence of contact points after segmenting your lists.