Knowing Your Numbers!?!?!?!

[Michael Quarles]

It is that time of year for you to run your areas numbers. 

IMHO you will want to know the following in order to determine a marketing plan and have a good understanding on your market conditions. 

I like knowing the following based upon zip codes

1 - Total Cash Sales last 6 months

2 - Total Cash Sales Absentee Owned Last 6 Months

3 - Total Single Family Units and Total Residential Units.

4 - Number of Mortgage Lates 30 - 60 - 90 and 120+

5 - Number of Pre-Foreclosures filed (NOD or Lis Pendens) Broken into the last four Quarters.

6 - Number of REOs Broken into the last four Quarters. 

7 - Current Median Value

8 - Percent of increase or decline in median 1 month 3 months 6 months and 12 months

9 - Average Days on Market and the last four quarters trend

10 - Number of Active SFR on market and each of the prior Eleven Months

11 - Number of Sale Pendings 

12 - Number of Sold SFR by Month Last Eleven Months.

10 - Number of SFR units with 30% equity and under Median Value

11- Number of SFR at bottom 3rd, middle 3rd and top of median and 30% equity.

[Michael Quarles]

for those who asked about where to obtain the data. 

1- list source for cash sales, number of units, units under median, number of foreclosures and REOs.  

2-  Trulia for median and trending information

3- MLS for DOM active pendings and inventory levels

4- Credit Bureau for mortgage late data 

For the average market expect to spend about 8 hours putting the numbers together.