Specialization is om, but branding in terms of names and logos should have broad appeal, not narrow appeal.

Log into Loopnet.com, click on a multifamily listing, open the OM, scroll to the bottom and find the Listing agents name.

@Walter Lee Bandy Jr om sure it's going to look great.

Would you mind emailing me the OM if you have it?  

In addition, just know that this is just an initial overlook based on what was provided in the OM.

I think that you need to create an OM for your investment opportunity.Then share this OM with investors on BP or investors locally at meet ups.

Your scenario isn't dissimilar to other investors trying to acquire these buildings, and in some cases, the brokers would fantasize the OM and make the proforma figures look amazing. 

@Jeff Kehl, I agree that capex should be accounted for (and for the most part I see the opposite of you, as the OMs I see do account for it), but you said the 40% opex number makes sense because the capex and vacancy numbers will take it up to 54%.

I can tell you nationally buyers are purchasing the crap out of this asset class.I know this asset class pretty well as I look at between 500 and 1,000 OM's a week nationally.Internet is NOT,NOT taking over retail.

I have the OM, rent roll and opex.