These are just some questions of the top of my head but these are questions I encourage owners that interview us to ask our competitors.  

You'll also want to get rates from each competitor as well as feel them out for how full they are.

We also got the property under contract in December near the holidays with even fewer competitors we suspect.  

HOWEVERPRO TIP #2- The Home Depot does offer a competitor match 5% mover coupon to compete with lowes if you provide your lowes card.PRO TIP #3- They also offer a military 10% However the 10% Should not be applied to business purchases as it is aimed toward retired military do it yourself customers.PRO TIP #4- PRO XTRA, This is a program to to track purchases, Get electronic receipts/customer agreements, pro extra reloadable card and also a chance at pro extra paint rewards.PRO TIP #5- Pro xtra paint rewards.

I just have this vision of a spiteful real estate investor posting his competitor's signs to get the other guy into trouble.

And or  a competitor turns you in..

INADEQUATE PROTECTIONS FOR FINANCIAL INFORMATION“Business owners should guard their financial information very carefully, both inside their business (from employees who can use the information on behalf of a competitor or to share sensitive data with customers) and outside (for example, from people who might obtain a judgment against the business and then place a freeze on accounts that they are aware of).Consider using a bill-paying account that is funded with only enough money to pay the bills.

I would review what your competitors are doing, make the style cater to the area. 

If you seem more legit than your competitors you already won that lead.Credibility is definitely an art and you need to always be 3 steps ahead of your traffic, what they must be feeling, thinking as they land on your website.

For what it is worth, anyone reading this, we are considered competitors both in Memphis and Little Rock, but in the end I think we both have a healthy, earned respect for one another.