I think that sector/passion-oriented knowledge is a good way to develop specific and unique segments in a market.

I am trying to figure out how to market to this segment with no success.

I DO agree lists can be segmented and will benefit your response as your marketing campaign treats different 'segments' appropriately.Example #1: Surviving spouse wants to sell house and move in with adult child, retirement home, etc.

And this makes sense for a huge segment of people who have no idea how to use debt and also can not keep $20 in their pocket.Consumer debt is bad and I think most investors  understand that.  

Very few agents deal with commercial, reo or investor segments as a primary area.I have a RE blog concerning REO properties, and get a unbelivable volume of questions from Realtors that they should know after working with properties for a month (These are people who have been in the business for 15+ years).I'd call a local BROKER and ask for an agent in the offiice who handles investments, commercial, or whatever you like.

Be aware that this segment of society is trained to hound the system for all it can provide through helplessness real or otherwise, they can swamp you with demands and expectations if you have the wrong relationship in place.3.

It's a low-risk way of gaining A TON of education in real estate investing and developing skills that transpose to other segments (wholesaling, buy & hold, flipping, etc).

https://www.airbnb.com/newAirbnb rolled out several new programs today that segment the millions of listings currently on their platform.

You can even segment these markets more and more and aim for a niche (be they college students in a campus town or retirees in a vacation town).Best of luck!

The other market segment they could be gearing towards is corporate housing for people relocating to the area.