@Richard Dale-Mesaros that's a great idea to have a visual representation of your Why!

I run a virtual staging & 3D visualization company outside of New York City. 

One of the better "motivation" books I have ever read because he emphasizes doing actual WORK which most of those books downplay in favor of dreaming and visualizing (also important but you have to do WORK).His more recent book, Be Obsessed or Be Average, is not nearly as good.

But from what I'm estimating using comps and visual of the neighborhood the property is overprice about $15,000.It's a duplex which is currently rented out at $900 for a 2/1 and $700 for 1/1 .

I like to visualize savings in units of "beer"

That will help you visualize the crime.Do more detective work.

I would suggest to create yourself a google map and start plotting this information to paint yourself a visual picture.

(Perhaps use photoshop to create an "after picture" to help the non-pool lovers visualize the end product.

Conejo Valley though, long term , is much easier to visualize.

Since we had a quick mention about baby boomers, here are 2 articles that I found interesting as it pertains to marketing to that generation:Forbes - Five things you need to know about Marketing to Baby BoomersQuickSprout.com - Forget Millienials. 7 reasons why Baby Boomers are the Ideal TargetI have also added some visuals since I have gotten a lot of feedback about how great this discussion has been:I have attached a screen shot of my Facebook business page just to showcase the begginings of my engagement with Facebook Ads (online marketing).