Testing a tracking and tweaking is the key to success in this business.Put out here what you have closed in the last year and the volume of letters sent and frequency.As Sharon says I believe in highly targeted and filtered marketing.Volume is the number one mistake you can make.Either your letter sucks and you send to everyone and get no calls or your letter is good and you get bombarded.You then develop a rep from then on of not handling your business.It's kind of like a new restaurant opening and having tons of people come in from the advertising and the restaurant becomes a circus with bad food and service and long waits.Smart restaurants do a small "soft open" with little advertising to wait on customers and see what main issues arise.Then when the big advertising and grand opening hits they still have problems but many have been ironed out and systems have been put in place.

You are thinking to big and too fast.In your post you are throwing a bunch of niches out there and trying to see what sticks.The shotgun approach is high cost and low return and has a high failure rate.Instead define your goals for the campaign.Then pick a niche that would most likely suite those goals and give you some level of enjoyment.Then create a message on a small scale and test and track your results.In the beginning you start small so you have little mistakes and not big ones.You find out what works and what doesn't and tweak your message.From there once you have a certain level of success you grow that niche into a larger volume with the infrastructure in place.Then with that niche in place you do a second niche to create multiple income streams.Over time some income streams will get stronger and hotter and then wane.This is why it is good to have multiple income streams to balance out the cash flow.

@Chad UrbshottI did the same as chad - built mine out as well and constantly tweak itI used to worship my calculator and quickly come to realize it should be used as a guide as part of a qualitative and quantitative analysis on the note since the reality is once you hit the enter key your calculator is wrong.

It also took a while to fine tune and tweak your guest criteria to make sure your lifestyle is not compromised.

I enjoy tweaking things and improving upon them and look forward to doing that with AirBnB.

I have reviewed many of these with my previous experience, info is great on the commercial site with a few tweaks I recommended.

Buy and hold is considered passive investing, and while you could tweak a business framework such as "property management" to make a technical fit with this program, it would be tax-detrimental to do so.

The only tweak I made to the data was to compare interest rate changes to house prices two months hence, because I reasoned that higher rates would immediately impact offers to purchase, which take about two months to become transactions.

The results come from decades of studying the FICO system and how it reacts to tweaks and changes recommended by us.

Because time is important, we would prefer to buy someone's blue prints and tweak those vs starting fresh with an architect.