And generally, no sophisticated investor would make a go/no go decision based just on the return (and without knowing enough to closely examine the risk as well).

My portfolio is expanding and I feel I need to make a switch to a different software (I am currently using Innago) which has worked well for years but is missing some of the more sophisticated features - there is no mobile app for landlords so it's hard to manage on the go, there is no accounting functionality built in, changing lease terms/renewals can be clunky. 

The other is far more sophisticated, like could be the subject of a future Dateline episode sophisticated.

@Peyton LaBarbera you can be profitable in real estate without using either formulas, but you can’t be a sophisticated investor without using at least IRR.

I would look at other strategies too to open your mind. we do new builds single family and multifamily for investors here in columbus with 20% equity at a min. that strategy takes like 5 calls with investors just to get them to wrap their mind around it because it's sophisticated.

My thought process was that I was dealing with a sophisticated individual that understands that a company needs to be profitable in order to be able to offer a valuable service.

The non-accredited investors must still qualify as sophisticated investors, loosely meaning that they need to have prior business and/or investing experience that qualifies them as competent to understand all of the risks associated with investing in a syndication.

It's like buying a suit of armor to bring to a pillow fight.This herd mentality, where everyone blindly follows the latest 'sophisticated' trend without understanding the why and the how, is not just amusing but financially draining.

The modern vacation rental guest has evolved, and their expectations have become more sophisticated.

You lend to experienced, sophisticated investors, you make that abundantly clear, I train the new.