A follow up to the second question, I was thinking blank envelopes but it sounds like you are branding your envelopes with some form of print and then using a different source to actually label them with individual lead information prior to mailing.  

However, there is still a % at the estimate, labeled as "Contractor's Fee".

I would label that a failure.For me & my area: A = prime zone, wealthy housing, white collar and high upper middle class blue collar.

What @Chris Martin said.A real estate/closing attorney, a promissory note and a deed of trust are the primary (sometimes only) ingredients needed or required to close on a property using private or hard money in this state.The going rate around here for a RE attorney to draft or review these docs and close a loan is anywhere from around $400 to upwards of $1,000 depending on who you know, how much business you throw their way, or the direction of the wind that day.The cleanest way to do it, if you're interested in that sort of thing, is for the PML to have their own RE attorney draft the lender docs (Note, DOT, some want a personal guaranty as well) and then use a different RE attorney to close the transaction with.

No sanding between coats, as long as you recoat within 5-8 hours (I believe the period is, check the label, it has been a little while, and I am old, so I do not remember).

What are the key ingredients for this letter?  

If DM is to be used, the script coded for this, will extract owner mailing addresses, populate the mailing labels and send them to the printer.All of these scripts will be coded to alert me of any errors, by email.

The disclosure of licensee status is technically not a counteroffer, but the label is irrelevant. 

The tools that aren't labeled XR are junk.

Loss of Rents was just labeled Loss of Use, and was very high (not based on the actual rents).Thanks so much for the advice both of you, it was very helpful when choosing.