Don't be afraid to go low Sunday through Thursday to get some activlty.We use Pricelabs, but only as a tool; I have to override it continuously.

Then add other tools (niches) to the tool belt.

@Nichole StohlerI find using a SDIRA to be a great tool for passive investments and growing your retirement with less stress than the stock market roller coaster. 

My spouse only makes about 45k pre tax and I essentially cover most of our living expenses except for groceries. 

You can use this tool to estimate future property taxes: https://treas-secure.state.mi.us/ptestimator/ptestimator.asp

However, it’s essential to do some homework beforehand. 

I don't disagree that it is a good tool for someone just starting.Now, should folks be using such tools in the first place?

There is usually not much that compares with what we offer, so we only compete apples to oranges, so incentives are not a good tool for us.The types of tenants we want (multi year) also respond better to an adjustment in rent than an incentive.

This is essential to running these profitably.  

What skills, experience, or track record do you think are essential to successfully and responsibly raise money from others?