No one us that good at copywriting, especially when new.

*****Copy Writing - BECOME A BEAST AT THIS AND SKY IS THE LIMIT IN ANY BUSINESS!!!!!!!!!!!!!!!!!!!!!

They use their advertising/marketing dollars wisely to target their ideal customer/client, which then attracts more of that ideal client.By going with the "inch wide, mile deep" strategy you:- get really good at serving the needs of your ideal customers- gain a deeper understanding of your target market and their needs - become an expert with your marketing and copywriting for that niche- gain immense knowledge in your specialty for your specific target market - become an expert and thought leader in your niche which will add power to your marketing

And with cash-flow restored, my next investment was in training/coaching in my primary business, which is copywriting and SEO. 

Can an organization patent/copy write a the specific wording in a contract, thus not allowing anyone to ever use that exact wording again?

You are much better off looking to solve one or more problems that your target either is or worried about encountering.if you want more insights into how to approach your marketing copywriting, read my friend Joe Polish’s book, “What’s in it for Them?”

As for content, I presume you are referring to the copywriting.

Do not attempt to be a copywriter if you have never done so before.

Got any good horror stories that you could incorporate into you copywriting?

You'd craft your copywriting toward those demographics and psychographics.Perhaps you'll aggregate data from multiple lists and find triggers to target.