Probate Direct Mail Campaign - Help!

[Lafi S.]

Hi everyone!

So me and my team have been doing some recon work over the past few weeks going to different county courthouses and figuring out how to get the probate data and we are ready to launch our first campaign on September 4. From 3 different counties going back 2 months we should have around 600 or so leads maybe more to start ...we haven't completed getting all the information yet. 

This will be the first time I venture into a different lead source other than pre-foreclosure so I want to make sure I have the best advice possible from the BP community!

So here are my questions....

1) Should I mail to all the heirs as well as the executor?

2) How frequent should we mail to them? (once a month, week, 2weeks)

3) Any advice on the content of the direct mail? Do you think it's better the letters/postcards are more specific to the situation or just keep it general?

Any help would be appreciated!

Thanks everyone!