@Bill KramerIn the desktop app, type the @ sign and the first few letters of the target's name and a list of people you can tag shows up.

Pink seems to be a good choice for letters and green and pink for postcards if text...This is the PC I am using lately as an added touch..However I only want HIGHLY motivated callers....

List segmentation can occur at most any point, both in aggregating and compiling data records as well as during and after contact established during a campaign.In my early years we did not have the benefit of PC's, so we manually vetted records based on a cursory eyeball decision as to their likihood to produce a profitable result.

YL, PC, ZL, YL, PC, ZL).  

Hi @Michael Quarles -Just out of curiosity, how many letters, PC's, etc. did he send out to get 85 calls?  

How about PC or Zip?

Earlier this year after I had about 4-5 deals under my belt I sent out a 3,000 pc mailer to a specific target, I got 1 call back.  

These are FREE to download from iTunes to your PC.

I would have put the ZipLetters in front of both of the PCs and I would have sent a different PC and on the colored PC I would have put something on the back.  

Appreciate all the great advice guys @Jerred Morris @Shane Foster and @Michael Quarles From what I'm seeing on this post (and a few others I've seen) the pattern is generally:Letter [Yellow]Letter [Zip or Yellow]PC [Large]PC [Pictorial or some sort] Typed LetterRepeatAgain I know there's no right or wrong answer just getting a feel of where to start!