YL, PC, ZL, YL, PC, ZL).  

Hi @Michael Quarles -Just out of curiosity, how many letters, PC's, etc. did he send out to get 85 calls?  

How about PC or Zip?

Earlier this year after I had about 4-5 deals under my belt I sent out a 3,000 pc mailer to a specific target, I got 1 call back.  

These are FREE to download from iTunes to your PC.

I would have put the ZipLetters in front of both of the PCs and I would have sent a different PC and on the colored PC I would have put something on the back.  

Appreciate all the great advice guys @Jerred Morris @Shane Foster and @Michael Quarles From what I'm seeing on this post (and a few others I've seen) the pattern is generally:Letter [Yellow]Letter [Zip or Yellow]PC [Large]PC [Pictorial or some sort] Typed LetterRepeatAgain I know there's no right or wrong answer just getting a feel of where to start!

You have 659 AO out of state prospects in your county so here is what I would do.Buy those 659 and add to them 341 in state AO for a total of 1000Alternate you mail piece between the large text PC,  the small text PC, zipletters and YellowLetters.Here is the breakdownList - Cost 220.00+- ( good for 6 months)Yellow Letter 1 - Cost 760.00 +- send month 1Large Text PC 5 color 1 side - Cost 500.00+- send month 2Small Text PC ( My new one) color 2 sides - Cost 450.00 +- send month 3Zip Letter 7 - Cost 730.00+- send month 4Small Text PC Mine - Cost 450.00 +- send month 5Large Text PC 5 -Cost 500.00Total Spend 3610.00Over your budget however by month 2 you should have a deal in the pipeline. 

Open the site on your phone's browser or use your desktop's browser and you can upgrade.

I was using the app and my previous reply posted again so now I'm back on the desktop.