They claim it is a move toward an online real estate marketplace, which could represent some opportunities for investors, particularly if this platform entices more sellers to sell by owner and allows for communication to directly negotiate with the sellers.

If doesn't look like the earnings on a flip are enough to entice anyone (I'd need a loan of $385,000 in exchange for half of $40,000 when it's sold).

Additionally the tenant has the legal right to demand the return of any cash in the account at any time.Legally a advance payment guarantees the landlord nothing and is usually a red flag as it is clearly intended as a bribe to entice mom and pop landlords.

I wonder if a 2BR 2 bath (with a master suite upstairs) would entice renters.

That would entice someone to continue sending business to a particular Loan Officer/Banker and/or Mortgage Company...

What is the enticement for people to invest? 

That's a credit repair practice that entices consumers into being added to a stranger's credit account in order to misrepresent their credit risk to lenders.2) Adding AU tradelines will only benefit you if your lender is basing decisions off a credit scoring model, as they do for conventional mortgages.  

Next consider the rent that the business will pay and determine if that number will support the debt service, expenses and a sufficient profit to entice investors to want to be owners.

Structured the correct way, many cash offers with quick closes are much more enticing than people think.

I know very well that it can be all too easy to get sucked into the BP vortex and end up not knowing what side is up with all the enticing (and often contradictory) information out there.