Got any good horror stories that you could incorporate into you copywriting?

You'd craft your copywriting toward those demographics and psychographics.Perhaps you'll aggregate data from multiple lists and find triggers to target.

Another technique in copy writing is to make sure you address what they want.

In order to get a better grasp on direct mail, I've been reading a lot of material on direct marketing and copywriting (mostly Dan Kenedy).

My name is Scott Cook and this is my first post.I’m brand new here and I am really looking forward to becoming a part of this community – continuing my connections with other investors that I already know, building new connections and hopefully adding something of real value.So for my first foray, I thought I’d talk about what I believe is one of the most important skills that any real estate investor can have – regardless of what type of investing you do.As an investor and as a copywriter who specializes in working with other real estate investors, I think I’ve had a great opportunity to look at things from a unique perspective.I stand on both sides of the street, as it were – an investor and someone who can work with others to help them achieve their goals.So enough blah, blah, blah… here’s a little something to ponder…Are you persuading at your maximum level?

*****Copy Writing - BECOME A BEAST AT THIS AND SKY IS THE LIMIT IN ANY BUSINESS!!!!!!!!!!!!!!!!!!!!!

Just looking at the pros and cons here.I think Richard Roop is a brilliant marketer & copywriter, and I have learned a ton from him.  

Well, I did direct mail marketing for 6 of the 8 years that I was investing in RE, and I've spent my time since then doing direct response copywriting, so I can throw my hat in here...First, targeting, targeting, targeting, targeting, targeting, and did I mention, targeting?

If I were asked to evaluate the copywriting of your letter, I would say thus just for starters:There's no grabber headlineThere's no (USP) Unique Selling PropositionYou've implied that you're retail buyers (Eric and I like the neighborhood)You don't connect to solving a problem, other than making some repairs.I suggest if you don't want curiosity seekers, change your attractant and look for different type folks.

Anyone have any recommendations for a direct mail copywriter that gets results?