While application criteria is good as a pass/fail, the acceptance standards need to be tweaked at least yearly to reflect the tenant pool and market.

After all, he always analyzes deals and tweaks the numbers to the point where he gets his full investment back.

Someone correct me if I'm wrong, but his regret was not running the campaign all the way, or tweaking it too much too soon.I also would add the point of doing direct mail is getting your mail piece in front of the right people at the right time.

I should not draw a conclusion from that, but that is something I just learned)So, I need to go back to the drawing board and tweak my "Squeeze page" again, and experiment again until I finally make my squeeze page perfect.  

If not, make your tweaks or do something else.

There are a couple of things that are 'missing' or could be tweaked in my opinion, hopefully @Brandon Turner will see this and give some thought to making a couple small changes. 

Petersburg did, but if the city tweaks its law it may lose its grandfathered status, said Todd Yost, the city's codes compliance assistance director.""

You may have to tweak your program a little bit but it will work in my opinion.

The wild success they had elsewhere is now a failure.There are commonalties in markets but you have to really analyze when you build elsewhere or to turn around value add how you will tweak things to make it work in that new market.

persistence and tweaking one approach will lead greater success