I had a foundation engineer walk through and said it would be about $12k to place in several steel I-beams and carbon fiber reinforcement to maintain the integrity of the walls for both of these properties. 

I have listened to both of your podcast and followed your filtering questions religiously (along with my best attempts at positive and negative reinforcement with my voice).  

Thank you very much for reinforcing the direct mail campaign.

YouTube is great because its a reinforcement for other advertising and TV is slow yet offers quality leads. we run 5 30 second commercials and a 30 minute infomercial

Them: Yes I do.You: You do, terrific (Always repeat what they say followed by a positive or negative reinforcement word)You: tell me a little about the size of company.Them:we are (their answer)You: You are a (their answer) fantastic.You: How long have you been in the business?

Words like AND and HOWEVER.When making a presentation you will be received at a far greater rate and the likelihood of success is 10 fold.When using but what you are actually saying is that the previous opinion is crap and you have a better one.This comes to light especially when using reinforcement techniques. 

Or that they would or could never use tonality, commands or reinforcements to negotiate. 

@Michael QuarlesI'll look into this some more.All of this is reinforcing the fact that my lead capture needs to be just as on point as the marketing if not more because there isn't anything worse that putting in the work to get the lead just to let them slip through the cracks.

Understand mimicking, pacing, embedded commands, positive and negative reinforcements and dear gosh how about using a little sales technique...