If your target market is highly competitive or your services require a more personalized approach, you may benefit from other marketing strategies, such as content marketing, search engine optimization (SEO), social media marketing, or targeted advertising.Determining the annual spending on marketing for a property management company can vary depending on several factors, including the size of the company, its goals, target market, competition, and available budget.

All your competition have them and people will go to look you up online first.You can do a lot with SEO and PPC on google and YouTube.

And SEO.

Start getting your SEO dialed in. 3. 

@Jerryll Noorden when it comes to ranking and SEO and such how would you tackle this?

And then  you do this.You get a website and you do SEO, and you work on credibility.Imagine this..Imagine someone someone wants to sell their house and goes to google (everyone does that well, cept the ol ol grannies maybe), and they will ask Google for help.Now what IF Google displays this:This one company is ALL over the SERPs with killer reviews, and hey a news article from a reputable news source is even writing about them.

One thing you may not know about Bill is the fact he is an SEO expert.

I was able to do all of that because I learned how to write sales copy, SEO, optimize YouTube, podcast -> Generate leads -> then drive to phone sales.

I can say that I have NOT received the consistent leads with PPC or SEO efforts on my personal webpage which has been frustrating.

If your leads could potentially come from a Google search, I think paying for Google ads boost your SEO in general searches as well and helps your website get out into the interwebs.