Sure you can get lucky with a Google, or Apple stock but try getting the consistent returns that REI offers in the stock market for 20-30 years. 

Made an apples to apples comparison.

Every major success has done it via the "Apple" principle, by unapologetically being who and what they are as a company. 

I try always to stay apples to apples... 

It will never be an apples to apples comparison to a conventional loan but it will often times be the best alternative if you've reached your conventional limits whether that be because of # of properties, DTI, entity structure, or a myriad of other reasons. 

High heat has been a contributing factor to the above-average number of fires we've already seen across the state this summer, including the Apple Fire still burning in Riverside County, the Lake Fire still burning near Lake Hughes, the Ranch Fire still burning near Azusa, and the Post Fire still burning near Corona.

It just takes one bad apple to put doubts for all.

Low inventory driving prices up, up, up — even during a downturnHousing inventory in the ZIP code where Apple is building a $1 billion campus has fallen from an already low 0.9 months to a virtually non-existent 0.3 months since the iPhone maker announced the facility.

@Daniel DietzYour understanding is correct.Pretty much nobody says "I'm going to distribute $150K of Apple stock from my IRA to myself". 

When Apple buys a bunch of iPhones from Foxconn, they aren't cutting a 1099.