He has a huge social media fan base on Instagram now.

Our plan is:-Increase social media posts about what we're doing (operations and acquisitions) on Instagram, Facebook and Youtube-Go to real estate meetups (not sure about which ones) and just expose people to what we're doing/get them following our social media Anything else anyone would recommend? 

Not to say I wouldn't considering representing, but I don't think theres a large enough clientele out there that values a socially awkward realtor showing up in a multicolored Accord, ripping cabinets down and chasing roaches around with an air nailer.

Could be cold calling, open houses, door knocking, social media, friends/family, etc.

Under MLI Select it said Purchase/refinanceOPTION A: 80% of units: maximum rent is ator below 30th percentile of rents (CMHC in thesubject market) for units of similar type (numberof bedrooms)OROPTION B: Project approved under otherhousing programs/initiatives (municipal, provincialor federal) that provide support for developmentof affordable housing such as capital grants,municipal concessions or expedited planningOROPTION C: Social housing projects with upto 5 years remaining on operating agreement:additional criteria applyNote: For all options, the affordability of designatedunits must be maintained for a minimum of 10 years.Affordable units are subject to provincially allowableannual rent increase or CPI.Pretty vague description and doesn't speak to the point system so i'm waiting to hear back for clarification.  

Would something you see on social media be enough to question their integrity?

Heck, social security is increasing benefits 5.9% and that's still not keeping up with inflation! 

I have tried social media platforms and tried knocking on the neighbors door on my last pass through.

This can include staging, professional photos and tours, maybe a unique website, boosted postings on social media, or whatever you come up with that sets you apart.

Other options: radio and TV advertising, social media ads, google keyword ads.Generally, those that are good at drumming up off market deals spend a lot of time and money advertising in various forms.