Although after being upset by Oral Roberts in the NCAA tournament today I would imagine it's not "coffee" in that coffee cup right now, but something with a little more "sizzle" to it.

@Dev Paul Yes, each city in the Coachella Valley has a different vacation rental ordinance, rules, regulations and sometimes even business models when leveraging large events such as the tennis tournament and Coachallea/Stagecoach etc.

Last week was a week long guest that was a group in town for a bowling tournament.

@John Smeltzer Lake Hartwell has a lot of fishing tournaments.

Many are here for youth sports tournaments, tour groups, conventions and want to be in a community that offers more.

They also got decent income from the Polo season and tennis tournament.

Our peak months are typically the first quarter of the year with the tennis tournament and Coachella music festivals being lucrative events for us.

Orlando for example get lots of tourist groups that rent multiple homes at once or youth sports leagues coming for tournaments or foreign families that bring multi generations, so big homes do very well here, the smaller ones far outnumber the large ones and the ADR is very competitive. 

I'm sure they'll probably help the hospitality business with clinics, schools, tournaments and other players. 

Think Bike fests, Spring break, Conventions, youth sporting tournaments and so much more.