If the keyword intent is solid, the ad is well-crafted, the landing page is optimized, and the acquisition process is smooth, then the rest is just statistics.The main takeaway here is that you need to measure contract closures per keyword.

I’m always looking for ways to measure and track my money, my progress, and my success.

When I first started this thread, I really was hyper focused on passivity, but I have tried to implement more immediate and less drastic measures to help reduce the stress, so I can hang with my current primary asset and squeeze a good amount of appreciation, that is still available.Thanks for contributing and best of luck!

True cash flow needs to be 50% net of your PITI, but we can use banking measures of 75%.

Take pictures and measure your risk/reward.

Matterport, in my opinion, is a step above traditional video tours because it allows people to tour the property and view the measurements of each room. 

Even if I'm not ready for new flooring yet, if I know I'll need flooring soon, I'll lock in the price on a holiday and schedule getting the measures a month+ out when I'm ready.  

There is too punitive measures and shorter time horizon for that loan to mature and eat away at your equity buffer.

What we need though is a standardized way to measure the metrics.

Having said that, there is no problem having SMART compassion and taking safety measures (15 months rent in an escrow account).