So, why is McDonalds still spending billions on advertising?

I would suggest making sure you know your local laws.For example: In Washington state you have to disclose your rental criteria in the advertisement.

I haven't set specific targets beyond this initial goal, but I may aim to increase my passive income to $5,000 or $10,000 per month in the future.Current PropertiesI currently have two properties:The Loft:This property is rented out long-term and generates around $300 per month in passive income after HOA and management fees.The loft has approximately $100,000 in equity.The House:This is a brand-new build (2024) that I'm currently occupying through house hacking.I invested $70,000 in the property, which means I have $70,000 in equity.My plan is to convert this property into an Airbnb or long-term rental within the next two years.Short-term rental comps suggest I can earn around $3,500-$4,000 per month, while long-term rental comps indicate I can earn around $3,000-$3,300 per month.Seeking AdviceGiven my upcoming financial situation, I'm seeking advice on the best course of action.

Real estate is advertised as this great investment strategy but traditionally it takes a lot of cash to start. 

Whether it is the trained and licensed professional in real estate, inspection services, septic, plumbing, electrical, HVAC, etc..... we need them so organize them in your target area and jump in...  

If so, talk to them about areas to avoid or areas to target. 

Like yeah, the IRS really wants Walmart and Target gift cards over the phone in the next five minutes to cover your "unpaid" taxes.

The STR consistency here is better than advertised, I'm getting about average of 5 days per visit.

False advertising.  

I've found that targeting single family cosmetic renovations (anything in front of walls) makes things as simple and smooth as possible.