Your brand covers everything from your business cards and website to how you dress and how you interact with people.

I also turned a spare bedroom into my "dressing room"...basically a walk in closet, complete with a reading chair, craft desk, and cushy sheep-skin rug.  

Some colorful window dressings on the interior might help as well, as the white, while it doesn't look bad, tends to look bland to me. 

It's called, HOW TO DRESS UP A BOX!

I didn't listen to Brian's video (I still say he needs to dress better and get a shave (lol)).A letter of intent is used in larger commercial deals, it's been adopted by gurus or others as a step adding to the unique approach as a ploy on a few fronts, but seller's really don't need to look at letters of your intentions to do something, they want to see you belly up with a real offer.

It helped that I was dressed in a suit and professional about the whole thing.

Are my dress choices sound or will they repel potential leads?

Yes dear, that dress makes you look very nice, you don't look fat in it.

I prefer just to make the kill and leave the hauling, skinning, and dressing to the butchers.

Had to laugh at the sharp dressed schils at the back of the room, ma'aming and sir-ing everyone, hoping to squeeze them for 35k a pop.No thanks.