If you do this, it will be even harder in the future (for you, psychological) to raise the rent to where it should be ... you'll be causing future you more problems that you're avoiding by caving in to the tenant.

Investing where I live and work is exciting for many reasons, financially of course, but also relationally, spiritually, and psychologically to be rooted and invested in a place and to actively promote the well being of that place. 

Feel like this psychologically is letting them know that I am getting less than the buyer is offering.  

However, it is important to know not only what to do, but why you are doing it, so it's imperative to learn about the psychological principles behind why people act the way they do in addition to tools and technique.

I have two PhD's One in Psychology and the other in Philiosophy.

You need to think on your own be smart and outsmart your competitionSo scribbles colored text figures all make you seem way tooooo desperate to get someone a attention and psychologically the recipients feel this.

Can't explain the underlying psychological reasons why it works, but it does!

Forget DMM it i not going to work for you compared to someone WITH an amazing website.People think getting leads is about choosing one venue.. driving for dollars, or bandit signs, or DMM, or ...Obviously that is such crap...It is a complex dynamic psychological process as you are dealing with people... often in distress.You need to mix, combine and add, and glue and tweak several of these methods into 1, 2 even more lead generating techniques.Me?

The psychology is - they think a website may just be a black hole or worse, their contact info will just be SOLD to a bunch of people (some pay per lead sites actually do exactly that).  

I learned sales in the insurance business and financial services sector, it's anchored more in psychology and responses than canned scripts like a telemarketer, I hate that.