Any rehab should have pictures showing each step.People that tend to be true and authentic hide nothing.

You have the smarts and the empathy... if you can channel that into authentic copy, it'll be a competitive advantage.

I read a good tip that said if all of your reviews are 5-star, then people will question the authenticity of them (like they're all friends and family or you're writing them yourself).

Get authentic neighborhood food in K-town, Little Ethiopia, Thai town, Little Armenia, the like. 

I also take the step to Google and Facebook search the managers phone number to see if it resolves the real business name in search results to ensure authenticity and may lookup the managers name on LinkedIn to see if it’s a real person.

You do want you and you business to be searchable to increase authenticity/ trust of who you are. 

Often people are searching for authenticity and trustworthiness in a business transaction.Sometimes that trust is in a brand.

That being said, a 3 star or 2 star or even a 1 star review isn't bad, it actually adds authenticity to your business.

Secondly, it's this:Let's say I find a property, and I put it under contract and put a deposit in escrow and have it as a legal, binding, authentic contract.

I love the authenticity of your story.