Letters

[Jorge Ruiz]

I'm getting ready to start mailing letters to those in pre-foreclosure. A couple of questions: 1. Any advice as to what it should say? For example do I write: 'Your property has been listed as a pre-foreclosure'... 2. I plan on obtaining a PO Box because the last thing I want is angry property owner at my house. Good idea or should I attempt to obtain a physical business address? Also I'm in the South Bay Area of LA County and starting off as a wholesaler... I'm in need of buyers. I would like to partner with you if at all possible. Thanks.

[Claire Trammell]

@Jorge Ruiz , you really could go either way in your letter. You could address the elephant in the room right away in the letter, or you could keep it generic as if you do not know their situation to avoid embarrassment. There are pros and cons to both options. 

Whichever way you choose, I would suggest that you keep your first contact shorter. Try not to load your letter with too much information and dialogue. There is a better chance of the potential seller stopping reading before they reach the end of the paper if it is too long. Give a short, sweet, and to the point explanation where they see your name and number a couple of times within a few seconds. Then, as you continue to send follow ups or when they call you, you can elaborate more.

As for the return address, you are absolutely right about using a different address and not using your home address. A PO Box would work, but I would also suggest seeing if you could use the Post Office's physical address. A lot of Post Office's will allow you to do so, but I would double check in your area to make sure. If you use a physical address it looks more personal, which adds to the tone of the letter.

Good luck!