I identified a narrow tenant segment that had a high concentration of what I call "good tenants."

The property type with the largest price gain was the Single-Family Homes segment, where prices increased 4.3 percent to $365,000.

But we get the point there is a segment of guests who will not rent if you only have a charcoal grill.   

my view is that there is a segment of the market that is very underserved. 

Likewise, zip code is a very blunt geographical segmentation and misses variations of neighborhood, etc.

Hi Shafi, they are new to the segment, and is exploring what are the options.

If you are looking to focus on students I've found it difficult to find a management company that specializes in this unique segment.

@Bharath Siddarth rental rate will be a driving force for a large segment of the market.

It seems to me like the attached category has been the main market segment seeing a negative effect from Covid, as people are wanting space right now.

It's because RW was the first in the SFR segment to modernize, and being in when they did, they really pioneered things, and got these marketing contracts at very early time that now are impossible to get.