Still, enough to rise to an action item addressed at top level, and with communications of such reaching beyond the regional lender itself.

20% just seems a little low to me for full-service (communication, revenue management, multiple channels, turnover and maintenance).  

Multifamily properties are a fantastic way to start, especially for building a solid portfolio and generating consistent cash flow.Madison and Milwaukee are great places to look at - they have very robust rental markets and economic stability.

Ultimately it's important to be accurate, consistent, and in a controlled pace in executing a task. 

While it's concerning that the applicants are unemployed, housing vouchers ensure that their rent is covered, which can provide you with consistent payments.

Is this consistent with what I should expect to pay for the returns I had performed?

My suggestion is to communicate being a "problem solver" vs a 1-trick pony like every wholesaler mailing "all cash, quick close" cards or realtors sending out "just listed or just sold" postcards trying to attract a listing.

Those who are most successful buying SFH's buy in markets that experience a sudden  appreciation event/spike in home ownership  creating an end buyer market that no longer consists primarily of investors.

For instance, with how we set up our bridge product, we convert the house that you will be selling (your old home) into an investment property and payoff the existing mortgage with a bridge loan refi that has a 6 month term and monthly payments that consist of only tax and insurance escrow.

Stay consistent for fair housing.