So if you don't know already Airbnb has search engine algorithms that determine the "rank" of a listing just like Google does with regular search results. Being aware of this and knowing how to use it to your advantag...

I will in the next week or two.As far as SEO and direct marketing for the direct booking site, I'm not worried about that. 

SEO is it!

That's awesome you have so much revenue from direct bookings but just remember that's likely from Lodgify utilizing it's SEO channels and resources for most of that. 

For me it's all the lead up into getting the business together, connections made, funding in place, book keeping software, SEO keywords.....seems like the list just goes on.Part of my struggle has been a personal one (we are trying to move south, quitting the old job, having a baby -YEAH!)

On Zillow they will boost your listing's SEO rankings if you use their floor plan and their tour.

Does SEO demand a certain website design to maximize rankings.I have recently updated my website: http://trinityoasis.com , have written occasional blogs, linked to relevant other websites, posted on Social Media, and use in all my marketing, but it doesn't seem to climb in the rankings much.Is my website design not suited for SEO? 

Or perhaps, there's someone out there who excels in spreadsheet work and can effortlessly crunch the numbers?

SEO of your website4.

Why do you think I decided to become a masrter at SEO?