How To Dominate Airbnb SEO

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So if you don't know already Airbnb has search engine algorithms that determine the "rank" of a listing just like Google does with regular search results. Being aware of this and knowing how to use it to your advantage will make a difference in the success of your Airbnb business. Here are just a few tips on how to dominate Airbnb search engine optimization:

Keywords (Titles, Subtitles and Descriptions)

Airbnb search results filter your search based on many factors and one of them is keywords. For example if someone searches for "ocean front" and this keyword is in your title than there's a higher chance of your listing being shown in search engine results. By doing effective market research you will know exactly what keywords, attractions, amenities, etc. people are looking for in your market and you can tailor your titles and descriptions to take advantage of that data. 

Tips: 

• Use real market data to determine which keywords you should use
• Check for grammar issues
• Don't be too niche

Response Rate

Your response rate is how often and how quickly you respond to inquiries on your Airbnb hosting profile. Airbnb wants hosts who are engaged in their business and who take care of their customers. Airbnb knows that when people have a question they don't want to wait a day or two to get a response. They have travel plans and they might need an answer immediately. The amazing thing about this business is that you can do most of it from your phone which you already have on you. One way you can handle this problem is by turning on notifications. By having a response rate of 90%+ and by responding in less than 1 hour Airbnb will recognize your sincere effort to run a successful business and will increase your rankings.

Reviews 

It's no surprise that having more 5 star reviews will help your business, but it's not just a matter of social proof. Having higher reviews will influence the algorithm to rank your listing higher thus making it more visible to people searching for homes in your market. The more reviews you have and the higher those reviews are the better you will be viewed by Airbnb. So now your objective becomes getting more 5 start reviews which is actually pretty simple assuming you take care of your property and deliver what you advertise. So the way you want to achieve this is by what I call "mining or reviews". This is where after your guest has checked out of your home you send a follow up message that says something like this: "Hey _____, we enjoyed hosting you this weekend and hope that we earned a 5 star review, we'd love to have you back anytime!"

Most people are willing to give a good review but you sometimes have to draw it out of them. They are busy with their lives and they may not think to get back on the app and write a review. Now, unless you've done something seriously wrong then this message is going to elicit a positive review from your guest. This will help you get Superhost later on which will also boost your rankings.

These are just a few techniques that one can use to increase the rankings of their Airbnb listings. There are many more advanced tactics to supercharge your business and make more profits. If you have any questions don't hesitate to message me.

Good luck!