It is all about split testing.

I had my rental higher last year to test the market, crickets. 

I already replied I think my concession request was a little over that number at $52,000 so I didn't stick entirely to my guns, but it's close enough for my test diary. 

None of the potential tenants would pass Jennifer's test.

I have one local unit in Wisconsin as a test and personal use deal. 

I can’t remember the exact response but it was something like “we’re not exactly sure how premier partner will work we’re still testing it” AirBnB just rolled out APlus and this seems to be VRBO’s answer.

Anyone who pays that much ahead should not pass the 'sniff test' and instead should have your BS detector throwing off blinding red lights.

I leave cheap granola bars on the table and a bottle of water in the fridge for each person staying. 

Many people go a lot further; if it passes this test you can then take the time to analyze it further any way you want.

Even then, you have to test each one out and see what will work for you.I see no reason to pay for software until you get into the neighborhood of 50+ units so you can really simplify processes and focus more on growth.