The term Certified Broker is intentionally deceptive in my view. 

If its not someone you know the lender will dictate the terms.

Quote from @Joy Daniels: I manage short-term rentals in the Sarasota area, and I'm always looking for innovative ways to boost occupancy rates year-round.From your experience, what marketing strategies have had the biggest impact on keeping your properties booked?

They guarantee two leads per day per caller, but “lead” is a loose term in this game.As for texting, I know plenty of people are still doing it, but I wouldn’t.

Once you do this conversion you can't change it back to a traditional long-term rental. 

Jason, I appreciate the detailed note!

We’ve done this exercise for ads in our market and the search volume is negligible Share a screenshot of your GA for us if you don’t mind showing your seo traffic and conversions According to Google the volume of the below search terms which your site ranks for is negligible so very very curious how much seo traffic you are getting and if you have your goal conversions setup which I’m sure you do it’ll show the conversions from this traffic source  Your screeenshots of form conversions mean nothing to me.

I'm pretty experienced in long term as I have 17 rentals already but I'm preparing an offer on a bigger multi family complex "32 units" so was looking for proper guidance.  

However, if you intend to work with a hard money lender or utilize a short-term loan product, you're on the clock for repayment, which can be stressful if things go sideways. 

Can you give us some numbers/details on the properties?