PPC and facebook ads is Guaranteed success, as long as you know what you are doing,  you target the right audience AND you put enough budget on ad spent.And this my thin skinned friend is NOT an opinion, it is a stone cold fact.

They have more skin in the game then you do.Make sure you get clear title.

So I require skin in the game (average is 5% to 15%) to offset this.

Personally I have no skin in this game and no ill will towards anyone marketing a house, but from my understanding of the laws (at least in my area) is that you can get in trouble for marketing a house you do not own.

Most lenders want to see some skin in the game now a days so I would plan on saving a little money to put into the deal.As for books, there are no books that can prepare you for the real world of section 8 housing, lol, but one I would check out to start is The Section 8 Bible by Michael McLean and Nick Cipriano.  

This ARV would mean I will come out less money than expected for this project.Now with a 175K ARV the HML was pretty much going to cover everything but they reduced the % on the loan to make sure I had some skin in the game especially being my first deal with them, I was fine with that. 

Loaning money to someone that has no money of their own into a project (skin in the game) and no experience building, wouldn't make any sense for a lender.

I was very fortunate to meet Mike.For a prospective hard money borrower in today's market, competition or not, they need to know that lenders who expect to remain in business want a borrower to have as much skin in the game as possible.

There are plenty of skinny, motivated, hard working people of various skin tones, and in this country legally, who need jobs.To Admin: I realize this should be an "Off Topic" post if posted at all, but if the bait stands, so too the fish. 

You can really get into trouble if you main focus is just not putting any skin in the game.Thanks everybody and kee the suggestions coming if you have them.