If it’s assisted living many are going broke because of covid and post covid some regulations in some states required social workers to have nursing degrees so their expenses skyrocketIf its 55+ community and rentals etc, they have been hit and miss like other real estate

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Most very successful STRs seem to have direct booking options, they are opening their properties to the YouTube Airbnb influencers to get more publicity, they are creating regular content through their own social media channels, etc.  

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Feel free to message me if you ever want to get together and talk RE - love to hear more about what you're investing goals are in the Twin Cities market!

@Vitali Ganon Recommend exploring as many sources as possible to get referrals AND cross-reference them to get as much accurate information as possible.Check out NARPM.com, BP’s Property Manager Finder (BiggerPockets: The Real Estate Investing Social Network), etc.Also, encourage you to learn from the mistakes of others - by reading posts here on BiggerPockets about owners not having their expectations met by their current Property Management Company.

He did it through (1) professional website (2) constantly optimized for SEO (3) new social media articles at timely intervals (4) sponsorship of charitable events (5) ongoing public relations campaign (6) billboards (7) advertising in local newspapers (8) SEM .  

Message me if you want more specifics.

There was no creeping socialism.