Like @David Ramirez mentioned, inbound marketing is really effective and attracts sellers who are already raising their hand to say "I'm looking to sell". 

We then focused on marketing the property effectively to attract buyers quickly.

The difference in interest due between the qualifying mortgage rate and the introductory rate is effectively rolled into the loan.

After experimenting with data, I achieved a 3.7% response rate from direct mail and am still receiving calls after 8 weeks.I’m not looking to sell anything; I genuinely want to understand more about effective marketing strategies before investing further in data and technology.

This deal showcased our effective renovation strategy and commitment to delivering profitable outcomes.

I think a lot of the concerns here revolve around using their call center where you don't have an advocate that you can always work with.

Lock in effect is legit.

This deal showcased our effective renovation strategy and commitment to delivering profitable outcomes.

If their program is effective, why are they selling the program instead of working it? 

The effective amount you would be paying is less even though the top line sale price is more.