That's a HUGE segment of the market.

For example, below are performance charts for the property segment we target in Las Vegas.In 2021, rent growth was 18%.

Postcards for the masses and personalized letters for the niche segments, preach it. 

First item of importance on this conversation, it crosses lines of 2 economic factors, with the added fun of Gov. actions as a 3rd force factor, and this is why 99% of people get it wrong as they get tunnel vision on just 1 segment and disregard the relation between all of them as a whole. 

Investing is a different segment of the real estate industry. 

It depends on the segment of the market your buying and renting to.

Smaller cities maybe be dependent upon one market segment or a limited number of large employers and they are unlikely to do well in times of economic distress.

It's a testament to the value and desirability of properties in this segment of the market.Understanding these market trends is crucial for real estate professionals and investors alike.

I've been told, as an example, to segment your market by quadrants while looking at crime, transportation, proximity to shopping/downtown areas, flood zones, etc. with relation to each quadrant and determine the best versus worst.

Condos , for me, add too many uncontrollable variables in a segment that already is under assault by local and state governments.