Grid lock traffic.

You still have to drive traffic to it, market yourself, market your business, look credible, get reviews, gain trust, etc. 

With no one in overall charge, not every tenant pulls in the pails in the morning, on windy days, the empty pails would blow over the neighbors sidewalk, or halfway up the street, causing traffic problems.

Typically the bedrooms are low traffic areas.

Of course, the location and the ease of access and it’s distance from a major traffic artery.

Will prevent brute force attacks and a lot of other things you may want to consider especially since you may get a lot of traffic that pass around sensitive data like housing info and such.

I'm in a desirable area with heavy foot traffic that's close to a Bay Area Rapid Transit (BART) station. 

Focus on building a website ans driving traffic with a blog?

Google means nothing.I do SEO based on my traffic.

Atlanta traffic is worse than Memphis; but there's so much more to do that makes up for it.