Direct Mailing with PostCards Advice

[Matthew Beharrysingh]

Hello BiggerPockets Family,

My name is Matt Beharrysingh and I am semi new to real estate investing, semi meaning that i have educated myself over the last 6 months on REI and I have done some DM marketing a few months ago. My financial situation has changed since then and I can no longer afford to pay a 3rd party company to send mail for me. So a few days ago I went to my local Post Office and bought 500 prepaid postcards. I have a High Equity Owner Occupied list of about 7,000 names. I narrowed that list down to the top 5 hottest zips and that gave me a list of about 2,200 names. My question with these postcards is should I mail all 500 to 500 different people or should I mail 100 and hit those same 100 people 5x? Any suggestions are welcome.

Thanks All

Matt

[Jerryll Noorden]

Dude, do not it 100 people 5 times.

When I did DMM, I never hit anyone more than once. And this goes against all the guru's here, but I learned really early that most gurus here are full of themselves. No one wants to receive a mailer more than once. Period.

Here is what you do. There is not just one kind of marketing, and any marketing that is isolated is bad marketing. What this means is that you combine, and compliment different venues of marketing (which no one seems to be doing, which is baffling to me).

So you create a website/landing page where you provide amazing content that will have people love you, trust you and convert.

With the direct mail marketing then all you do is try to send people to your website. You do not try to convince people to sell, no sales pitch, just an introduction, what you do and  what you are about. Done.

Send that to all 500 people. Obviously for this to work, you need to know how to leverage your credibility score with your website.

Honestly and genuinely, I sincerely believe and know this is the best way to do it!