There is far less competition for their branded keywords, and you can get low funnel visitors at a fraction of the cost.   

@Ian Ippolito  and @Ronak Shah I appreciate the thoughts around our lack of web branding. 

It's for sale for in NJ for $535,000 and has a brand new 2 year lease at $3,300/month. 

Hello,I am brand new to real estate and looking to meet people in my market that are experienced with wholesale and/or rehabs.

I’m brand new at this and my wife and I are looking at little two family property we are planning on rehabbing and renting out.

I am brand new to BiggerPockets and cant believe how much I've been missing out on with this great site and all its recourses, mainly all of you!

And since just about every top luxury brand in the world is represented there now I think it's going to continue to be one of the playgrounds of the rich for a long time to come. 

@Kevin Sobilo I bought it brand new as an investment property.

I'm brand new at this and am in the process of learning.

There is a large market for sub $1500 SFRs, once you break that limit the pool of applicants gets smaller due to demographics and income, but keep in mind that a lot of the downtown brand new class A apartment buildings are charging anywhere from $1700 to $2600 a month, even more in the Third Ward.