In other words, do you spend $X creating a well known brand that pulls customers in without much additional marketing effort/expense, or do you spend that same $X on direct customer acquisition.In industries where customers are potentially repeat customers for life (fast food, alcohol, cigarettes, automobiles), spending that money on brand building is cheaper than spending that money on acquiring the same customers over and over -- that's why these industries put a ridiculous percentage of their profits back into building their brand.In real estate, the "customers" are the sellers -- they generate the income, even if not directly.

No smokers, no evictions, no felonies.  

Since it says "inhaled" vaporizing is also inhaling so I would  go with that and allow for him to do as a cigarette smoker would be allowed.

Ok, so I've been debating this all day and I need some help from the community.I have a married couple who want to rent one of my units and they seem very nice, but they have a checkered past with Credit.Here is the scenario:- Apartment for Rent $1500 / Mo- 3 Bed / 1 BA- No kids, no pets, non-smokers- Class B Property- On market for 2 weeks, multiple showings with only 1 applicant (husband/wife)- Wife has superb credit, 800 FICO, no outstanding debt/loans, Income $70K- Husband has good Income $90K, but credit is an issue.  

Cigarettes are legal, and it is legal for landlords to bar the use of cigarettes in their properties.I would assume that if a tenant has a prescription for medical marijuana the landlord must accept the use of marijuana, just as a landlord must accept a medical use pet. 

I can discriminate against smokers by saying "no smokers allowed".

With rent subject to change... what if you start the "non-smoker" out at a lower rent rate and they turn out to be a "smoker" or take up smoking later?

We don't allow pets, smokers or more than 4 people in the house. 

Pot smokers always say they aren't smokers.  

When we went in to clean the apartment, there were also lots of cigarette burns everywhere, including the carpet which had to be replaced.