How Do I Market To College Students?

[Levi Painter]

Hey everyone,

I am looking at buying a rental unit in Michigan in a college town. If I do end up purchasing this property, what is the best way to market this rental property to college students? Also, how much do college students care about what a property looks like? Any advice would be appreciated thanks!

[Jon W.]

Market via the school online newspaper classifieds, Facebook, rental websites, etc. 

Generally, people do not want to live in a dump...even college students.  Depending on the market, you can get away with a dump the closer you are to nightlife, school, activities.   So if it is a great location you can get away with the property not being as nice.  The further away from the action the nicer you will need your property to be in order attract good tenants.