Midwest is a broad territory to be considered a "hot spot". 

It's impossible to paint each situation with a broad brush because it truly is case by case given the work that was done, inspector that is handling it, etc.

Good to think about if you are trying to compare occupancy rates with broad data.  

That's a very broad question.

Instantly I can tell the hottest markets from the normal and cold ones, and separately determine which one's I am priced out of due to crazy high values.I'd suggest a similar value-based approach if you have the data to calculate on to identify a few markets to start looking for deals in, but remember this is still too broad of analysis to make a go/no-go decision on the projects you find.

Targeting people who have high potential to use your service, vs very broad general advertising.

I'd recommend Washington Township, Broad Ripple and Fountain Square within Marion County. 

No issues with @Costin I. deciding Steadily wasn't your best fit but you're painting with a very broad brush to say their insurance is only for total losses or that they're systematically over-insuring their properties to keep deductibles high. 

Purchase price: $290,000 Cash invested: $100,000 Sale price: $549,000 4 Bedroom 2 bath house bought from an estate in a great Broad Ripple location.

They did give out some forms that may come in handy, but the teaching was very broad and not all that detailed (granted, it was only 3 two-hour classes, but you can still cover a lot of ground).