HERS rating including DLTO calcs are the method to understand the envelope.FWIW residential HVAC industry is way behind the times.My only suggestion for the final question is be Polite, Professional and Persuasive.

I know I just typed you an essay but I said all that just to say this:  Be careful with these people who pop up in your messages claiming to be private lenders and asking for upfront loan origination fees. 

BTW, I could post many more that are much harder hitting and include people that are not of my same political persuasion who  warn these advocates and politicians to not continue to go down the rent control path as the evidence is overwhelming that they only hurt the very people they claim to help.https://www.forbes.com/sites/brendarichardson/2023/03/23/nat...

With their charm, persuasive abilities, and apparent success, they gained the trust of numerous investors.

I have read "How to win friends and influence people", "Influence the psychology of persuasion", and "Influencer the power to change anything" also, I know these tactics. 

And so that I did - I completed their long list of essay questions and another 2 months goes by.

That question will require an essay to answer every part of your question :) With stocks, you mostly gamble on appreciation.

My ad content is persuasive, as I'm generating plenty of leads.

then, ongoing discussion entails, and either the most persuasive responders share their knowledge or the whole discussion fades.

Do not write up an essay.