In terms of my goals, I concentrate/focus on three metrics (and cash flow isn't one of them because that can be manipulated). 

When you have studied your market properly you should be able to provide the answer of if single family or residential multifamily is better for cash flow. 1% rule was for a time when almost all deals were decent as a way to rule out the lessor deals and concentrate on the best deals.

I am in a highly concentrated beach vacation market and still have 80% first page search impression.  

Rather than concentrate on the initial cash flow, concentrate your effort on markets that have indicators of strong rent growth.  

I read Brian Burke’s book and concluded I wanted to go with a syndicator who was vertically integrated in all phases and also geographically concentrated such that they were experts in one  location.

Better to concentrate on decreasing expenses and saving for now. 

With a 4-unit building, that’s a very high customer concentration.

Concentrate on increasing your earnings rather than on not paying off your debts.

It is a private hedge fund that invests in real estate, they just have a terrible process.I know there is lots of talk out there about how to tell scammers from real outfits.The scammer will concentrate on how to bilk money out of youThe Real Loan officer will concentrate on how to get the file in order for UW and get it closed. 

My concentration for AirBnB is Gettyburg PA and Cape May NJ.