And we also have seasoned investors, house flippers and all cash buyers as competitors.

Definitely check out other competitors to see what they are doing.

Hello BP, I was listening to a podcast (I believe it was recent, but could be wrong) about how a real estate investor won a big deal against multiple competitors with a low bid.  

In our experience, Cozy (backed by Google Ventures) has proven to be a very good competitor to Buildium especially as most of the services on its platform are free.

I say that as a competitor to Castle in property management, but someone that can respect and appreciate property managers that have a good heart working in a VERY tough city. 

I won't pay 300k but if they do a drop bid by chance I will pay 200k so I would get a cashiers check for the 200k.. and 99% of the time I just took it back to the bank.. but in those rare occasions when they did a drop bid you should have seen the forlorned looks on my competitors when I walked up to qualify and buy the deal for a dollar over...  

(and if it does, then a true multi-channel campaign can be very effective)” In closing, I do agree that continued separation between you and your competitors is key to getting more leads.

Every market will have its specific challenges and you will hear a lot of noise from your competitors/peers - "It's too competitive, it's too expensive, etc"  Every market goes through cycles.Two pieces of data to consider - Where is the population growing?

Know the comps upside down and inside outThis will enable you spot the opportunities quicker than your competitors that are using websites or waiting on the broker to send them deals.

Many times very few if any other competitors.