Yes, their site comes optimized for SEO.

Are their pictures optimized?

Since I am not local I am trying to optimize my strategy for looking into and securing a property. 

@Danette DeRose SEO means Search Engine Optimization. 

I see what you’re saying as far as not just going with a cookie cutter number, but tailoring each offer for the situation and the buyer that I think would most likely be interested in said deal to be able to optimize the amount of money made as well as the amount of contracts signed.

You should take some time to read posts about direct mail marketing by using the search feature in the menu ribbon at the top of the screen.

@Mark Sewell - I agree with @Aaron Taylor, if you got 307 click-through to your landing page, I would expect that you should get at least a few leads, so I would split test/optimize your landing page design and offer. 

Check out the Network > Events page at the top banner menu on Bigger Pockets.  

I've been stalking the forums, podcasts, books, webinars, etc. for months now, and I've been eager to find the optimal market to get started in.My research has led me to Champaign, Illinois because of good trends in income, job, and population growth, strong price-to-rent ratios, declining crime metrics, and homes that are in my price range. 

If you can find a house with the right layout you can really optimize the amount of cash flow you can get!