Factors include: neighborhood, size, amenities, school districts, age of home, SF, number of beds/baths, and all kinds of other features that may be unique to your area (pools in Florida, for example). 

Unfortunately, your experience is not unique and it does not seem like you have many options.  

In actuality, yellow letter have saturated the market which has certainly reduced it's effectiveness.I send out a lot of DM for my business and always send unique mailing pieces to stand out from my competition.  

We also have a hybrid equity/debt investment model which I believe to be quite unique to our company after speaking to some folks in the industry.The holistic approach is pretty much a BRRRR model but with a few unique twists we add for some sizzle unique to us. :)

Denver also presents other unique challenges to investors due to population, business, and construction factors.

So Luckily for me, the owner had a very unique name.

I just didn't want those hassles.I also discourage people from buying properties based on a unique operation of the property - like it making sense as a furnished rental.

My job selling roofs allows me the unique experience of visiting a lot of having interactions with homeowners so I get an interesting feel of demographics and income.  

Hi,I'm looking for a commercial appraiser to conduct an appraisal on unique set of properties.

We all think the way we invest is how everyone else should, but your goals and needs are different than anyone else's so decide what works for you.I'd also suggest going out to some meetups and reias so toy can meet some local investors to find out what's working in your local area (which is pretty close to mine)