I will be working as a manager of strategic partnerships at an asset management company that also has property management.I found BiggerPockets while looking to learn as much as I could about the business before I even took the job.

@ Tim Saboha you must not have ever read any of the previous lazy landlord postsThe series is mostly dedicated to the novice DIY person Strategizing how to tackle jobs that are do able but can seem dauntingThe first where I painted one of the same houses that I am now considering farming out.The lazy in lazy landlord is tongue in cheek.Although I am prepared to do what I can in a property as I acquire more It becomes less efficient So the series evolves as my business model evolvesPerhaps I will paint some and not othersAnother thing to consider A great painter can make a house look stellar where as a novice can make it look quite cheapI have an extremely high standardMy apartments usually are the best in town for the money.My profile pic is my latest apartment By the way I did the floors.So don't take me too seriously In just doing my part to share my experiences in he forums 

Strategic decision making is what has brought me success and when strategy reached its maximum potential I had to use what most would call "my gut" or "intuition."

I am just a beginner at everything and I just would like to know if there are any books, videos, podcasts, etc. that I might have skipped over in Bigger Pockets that would benefit me on strategizing and knowing what to do when the market goes up, and when the market goes down. 

@Gary Harris I think it'll be very helpful to see how others strategize and come up with their numbers.

Not strategic. 

You can add this to the marketing strategy.Why you can influence them to sell their house with Facebook and InstagramIf you're strategic with your marketing, you can show up on their Facebook and Instagram news feeds multiple times with multiple direct response messages and also interesting content (with retargeting and other strategies).When they see your brand and consume your content or see your offers, they become WARM leads because they know your business and they're starting to think about selling.Once they contact you to help them sell their house, or to ask you for an offer, they become HOT leads.Now, let me ask you 2 questions:1) Who do you prefer to contact and what's more time efficient?

She meets again with the CEO on Monday to really strategize out and make a decision. 

There are really two prices: the market value of the house, and the strategic marketing price of the house.You set the price where it will attract tours and offers, not necessarily where the "value" price might be.

But with turnkeys, the properties are already fully improved, so the only way to gain that equity is to buy in a strategic time in the market cycle.