A friend of mine built his old company (not in the real estate industry) before he sold it entirely on local SEO.

In Digital marketing, it is good to put the blogs on various social platforms and try to do more of SEO on your service offerings. 

There is an episode of that titled "Airbnb SEO: how to rank higher and drive more bookings".

SEO is going to take the longest to get results, and as many here know, if you get a bad SEO, they will do nothing and drag you on forever, telling you 'it takes time'.Adwords gives you instant results (good or bad depending on the practitioner you hire).I've never done a single piece of direct mail in my life, so I'm speaking from zero experience when I say that direct mail seems to allow you to target a specific farm area, and keep hitting it until you get a bite.

Moreover, SEO seems to be the craze at the moment and will most likely continue to grow and outpace your more so traditional marketing methods.

Heck, a good on going SEO program costs about $2500 + monthly.  

My dude, numbers don't lie.No man...If you want motivated sales, try SEO, Facebook ads, Instagram ads, and the rising marketing star, youtube ads and TikTok.Now you can keep fighting the good fight disbelieving your numbers, or you can step up.

I helped with their SEO, podcast, blog, email marketing, etc., and was able to learn a TON from them and meet some great people within their network.

I personally took advantage of it and started running Google ads toward Airbnb's SEO to get direct bookings.

RankBreeze for checking listing SEO.